What's your brand?

Some of you may be asking, "A brand? Huh? I'm a writer!"
And i say, yes exactly!
Your writing is your brand, not your tag line.

Rachelle Gardiner, Literary Agent has an excellent post on Branding.
Simply;
1. Your brand is your genre
2. your book is more important than your platform.

Her advice, spend more time on your writing and your target audience, not your brand.

Check out her great post here for more details!